Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a link, banner, or email creative by the number of impressions. For example, if a banner ad was delivered 100 times and one person clicked on it, then the resulting CTR would be 1 percent. This metric is good for PPC, search, email and banner advertising to determining the success of creative and the appropriateness of the placement.
What are CTRs?
Modified on: Fri, Sep 5, 2014 at 1:59 PM
Did you find it helpful? Yes No
Send feedbackSorry we couldn't be helpful. Help us improve this article with your feedback.