A link at the bottom of an opt-in email that a subscriber would click if they wish to be removed from a list.


An Unsub link (like the one listed above) directs the viewer to another page where they can enter their email address to unsubscribe to that particular offer.

Your opt-out link should connect to an unsubscribe page solely targeted toward enabling the consumer to unsubscribe. It is optimal to only include the unsubscribe information on this page so the user can opt out without distraction.