This is the portion of the email that shows the subject of the email and who the email is from. The subject line offers a short description of the content within the email. You must provide 10 ‘From/Subject’ Lines for each of your campaigns that do not mislead the consumer.

Approved Subject Lines:

-Why would you ever pay more for TV? Start Saving w/DISH Network

-Stop paying too much for TV. Start Saving w/DISH Network

-DISH Network’s Best Deal Ever! See if You Qualify
-Internet only, find out if your area qualifies, DISH Network
-Web Only Offer | DISH Network promotional pricing $24.99/mo | HD for life
-DISH Network + 3 Months Free HBO, Cinemax, Showtime & Starz




The Subject/From line is the very first thing people see so it’s important to entice the viewer’s attention. Subject lines of 35 characters or less tend to receive 52% higher open rates.


Be sure that your From and Subject Lines are not misleading and relate to the text within your email.